5 Must Have Features Author Websites Need

As an author, your website isn’t just a digital placeholder—it’s a powerful tool to connect with readers, showcase your work, and grow your audience. Your website should reflect your brand and make it easy for visitors to learn more about your books.

Creating an author website that’s both functional and visually appealing doesn’t have to be overwhelming. Remove the guess work by customizing a pre-built website template for your brand. Our templates are affordable for self-publishing authors. Our book focused Squarespace templates promote your book and the author!

Whether you’re creating your own site, refreshing your current site or somewhere in between, include these five must-have features, you’ll have a platform that not only showcases your work but also builds meaningful connections with your readers.

Here are the five must-have features every author website needs to succeed:

1. A Dedicated "About the Author" Page

Your readers want to know more about the person behind the stories they love. An engaging "About" page is essential for building a personal connection. Include:

• A professional headshot (no head shot, Canva + background remover+ solid background) This will work until you’re at a place to have professional headshots taken!

• Your writing journey and inspirations

• A short biography highlighting key achievements

• A call-to-action inviting readers to connect via email or social media

Keep it authentic and relatable. Readers resonate with personal stories, so don’t be afraid to share what drives your passion for writing.

2. A Stunning Book Showcase

Your website’s primary focus should be your books, YOU ARE IN THE BOOK BUSINESS! A dedicated section or page to display your works ensures visitors can easily find and purchase them. This should include:

• Eye-catching book covers

• Brief but compelling book descriptions

• Links to buy your books (Amazon, Barnes & Noble, etc.)

• Awards or notable reviews

Pro Tip: Include a "Start Reading" option to offer a free sample chapter or preview to hook potential readers

3. An Email Sign-Up Form

If social media breaks down, what are you going to do….because it will crash again?! Building an email list is crucial for staying connected with your audience. An email sign-up form should be prominently displayed on your website. Use this feature to:

• Offer a free resource (e.g., a short story, a guide, or a discount on your book)

• Share exclusive updates, events, or book launches

• Send newsletters to keep readers engaged

A simple call-to-action like "Get Updates on My Latest Books" or "Sign Up for Free Book Previews" can boost sign-ups significantly.

4. An Events, Blog or News Section

A blog allows you to share updates, insights, and behind-the-scenes content about your writing journey. This section can include:

• Writing tips for aspiring authors

• Updates on upcoming book releases

• Reviews of books you’re reading

• Personal reflections or storytelling tips

A blog helps with SEO (Search Engine Optimization) by keeping your site active and increasing visibility in search engines. It’s also a great way to connect with readers on a deeper level.

5. Social Media Integration

In today’s digital landscape, social media is a key tool for authors to build their brand. Make it easy for visitors to follow and share your content by:

• Adding social media icons linked to your profiles

• Embedding live feeds from platforms like Instagram or Twitter

• Including "Share" buttons for blog posts or book pages

Social media integration encourages engagement and expands your reach beyond your website.

Bonus Tips for Author Websites:

• Mobile Optimization: Ensure your website looks great on all devices. Most users browse on their phones, so a mobile-friendly site is a must.

• Contact Page: Provide a simple form or email address so readers and event organizers can reach you.

• Search Engine Optimization (SEO): Use keywords like "author website," "book showcase," and "buy my book" to improve visibility in search engines.

Creating an author website that’s both functional and visually appealing doesn’t have to be overwhelming. Take the extra work out by customizing a pre-built website template for your brand. Our templates are affordable for self-publishing authorsBy including these five must-have features, you’ll have a platform that not only showcases your work but also builds meaningful connections with your readers.

Need help creating your author website? Explore customizable templates and tools designed specifically for authors to bring your vision to life.